Meet Coke Zero Sugar, even though you’ll feel like you’ve met before. Coke Zero has a new name, a new look, and now tastes like a Coke. Coke Zero Sugar is our best-tasting zero sugar Coca-Cola yet. Coke is changing the name to Coca-Cola Zero Sugar to be as clear and descriptive as possible about the product. Coke Zero Sugar is the new and improved version of Coke Zero that tastes like a Coke, still with zero calories and zero sugar. It’s great Coca-Cola taste without sugar. Coke is confident that their new and improved Coca-Cola Zero Sugar recipe delivers a great taste that Coke Zero fans in the U.S. will love. They also hope that people who love the unforgettable taste of Coca-Cola, but want less sugar, will try it and enjoy. Pop open a can of Coke Zero Sugar and let us know how much you love it. The updated package design features the iconic red Coca-Cola disc, which has become a signature brand element synonymous with great taste, against the familiar black background known by loyal Coke Zero™ fans. In addition, the design prominently features “zero sugar” text within the red disc to emphasize the drink does not contain sugar. The new design, combined with the new recipe, are part of the company’s continued efforts to increase promotion of no- and low-sugar Coca-Cola options to help people looking to reduce their consumption of added sugars.
